Profit Pipeline Strategies

 

 

 

 

 

 

 

 

 

Follow these tips to increase profits and grow your business.

Prioritize Your Leads
Classify your A, B and C leads in terms of the revenue they can produce. Each company needs large, medium and small clients. Always go after your large prospects first, but pursue small and medium clients simultaneously. Larger deals usually require more time and effort to close. In the interim, smaller customers can provide the cash flow you need to maintain and grow your business. The total gross revenue of your smaller clients may even be greater than that of your larger ones.

Pursue Profitable Industries
Do your research. Find out which industries have been labeled “recession-proof” and those that are growing in spite of the economy. There are numerous case studies available on this topic. A good indicator of growth is if an industry is hiring, rather than firing employees. Focus your business on these segments and make sure to diversify. If your products and services are tailored to a specific industry, try modifying or expanding your offerings. And, if your target audience has been negatively affected by the recession, find a way to market yourself to other segments.

Don’t Lower Your Prices
Price reduction is not an effective growth strategy. There will always be companies that offer the same services at lower prices. Instead, explain to clients what makes your offerings unique. Convince prospects that you can provide the best possible service in your market. Intelligent customers realize that they get what they pay for, so don’t rely on competitive pricing. Now more than ever, the key to closing a deal is quality and service. Make the customer feel like they’re getting more than they paid for, while charging all that your worth.

Another great article, 60-Second Guide to Sales Prospects, Brought to you by SCORE “Counselors to America’s Small Business.” Ask SCORE

Mahalo… 

 

No Regrets!

 

Pure bliss

Being from Maui, I’ve absorbed what the meaning of the aloha spirit really means. You give more than you take, and you treat everyone like family, like your own ohana. We’re all connected and responsible for each other. It’s a loving way to live your life. It infuses creativity and vitality in your day to day and encourages gratitude.

 

That’s how I tried to treat my business; all my clients and employees were family. I also tried to challenge myself and exceed my business goals and take it to a new height.  It’s also like watching your children grow up and create their own rich life that far exceeds the dreams you dreamt for them.

As for myself, I made my own way in life the best I knew at the time, which is probably why I always want the best for everybody. Looking back I should ‘a, could ‘a, would ‘a, doesn’t matter. I’m a work in progress, we all are. If it wasn’t for the mistakes that I have made, I would not have persevered and conquered some of my hardest challenges. So, if I can show other people a path to accomplish their dreams by starting their own business and they learn to do it faster, better and more successful than I did, then right on, I’m stoked.

 

I just hope we all remember that it’s our belief in ourselves that brought us to this path of entrepreneurship in the first place. That same high level of confidence and self esteem will also propel us forward when we are faced with obstacles and negativity. So, when a client disagrees with your methods, argues for a cheaper rate, complains of poor service and generally treats you as if you’re less than, ho’omanao, remember your truth and inner promise to yourself that you won’t let anyone cause self-doubt. Trust your choices and your wisdom and assume that their negativity is like a sickness that consumes them. It is not your reality, or what consumes you, so carry on and let them go if you cannot compromise toward a solution. Live true and live without regret.

Aloooooohaaaa!

The Endurance of a Business Owner

 

Maui No ka oi!

There are multiple reasons, beliefs and personal convictions that act as anchors during the entrepreneurs’ hardest challenges and decisions in their professional career. Imagine the gift of being free and liberated to do as you wish in your own cleaning business. That same business that enriches your life personally and financially, allows you to offer great service to your customers and solid employment and growth to your staff. That same freedom-giving train can potentially fall off its tracks if it’s not properly cared and maintained for. The possibility of everything crashing all around is the silent dirty little secret that a lot of business owners fear.

 

Here are several practical guide-posts that have been useful for many successful entrepreneurs. Business owners that strived to live out their dreams and create their own destiny and ultimately defy the odds of many to live the life of a few.

 

Encouragement:

Possessing a deep knowledge of self awareness, confidence and self-esteem allows one the ability to salve their own wounds and push on when things seem unclear or negative.

 

 

Focus:

To behold great passion is the torch of all creative souls. Having clarity throughout ones life, especially in business is magical. Using that drive and ambition is an electrifying force that acts as their true north.

 

 

Strategy:

This should be referred to as your business’ vehicle. The catapult is what will bring your goals into better viewing and eventually materialize. Choose the medium that best suits your business, organization and team.

 

 

Planning:

I love the mantra or the slogan; be, do and act. That’s the epitome of a plan, it’s quintessential. From being, one can create the dream or desired outcome. From the doing, one learns different measures of success and builds on the experience. And finally, from acting, success shines through more and more and cause and effect is in full force. The degree of congruency is refined and sharpened for accuracy, repetition and feedback.

 

 

Gratitude:

The most generous response to give someone is to say mahalo, thank you. Embodying gratitude is an appraisal of yourself being exactly where you need to be at the right time, at the right place and with the right people. Being grateful with what you have in your life is like a stepping stone to feeling happy, open-mined, non-judgmental and easy going. That is when the best business opportunities seem to manifest which naturally perpetuates more feelings of gratitude. Thus, another angle to the law of attraction.

 

Detachment:

Peace of mind and clarity are the main benefits of living with detachment. To let go does not mean to be irresponsible, but only to let go of the controlling mindset of the ego. To assume and superimpose that there can only be one acceptable effect or outcome, completely cuts off any of the other infinite possibilities that one cannot begin to imagine. There are so many nuances that one must keep the ego out of the equation at this juncture.

 

Through all these different layers, or guide posts, developing and building on ones confidence is key. Doing so will enable our natural abilities to expand as we are faced with challenges and simultaneously, also raise our standards and re-group for yet another cycle. So, with all due respect, mahalo a nui loa to everyone and a me ke aloha pau ole!

Creating Online Synergy with Your Cleaning Business

Focus Clarity Abundance

The Web provides a means for you to deliver valuable services to your customers that enriches your customers’ lives and saves them time. In doing so, you will increase customer loyalty. The Internet is primarily a social medium. The most effective and profitable web sites are those that foster community among their visitors.

It is crucial to understand that on the Internet, the user is in complete control. Hard selling will not work, and will probably antagonize your prospects. Profitable web sites are information rich, resourceful and intelligently maintained. They post articles, answer questions and control the display of their website that is relevant to their target market. Web sites that are organized with plenty of internal links make their important pages only a click or two away. Effective sites write content in a clean and modern style that can be quickly scanned by the eye.

You can reduce the cost of repetitive questions and requests from your target audience by allowing them to access information about your business from your web site. In doing so, you can be assured that your target audience is receiving information about all the services that your business offers, such as incorporating a FAQ (frequently asked questions) page to your site. Your site should also enable communication between yourself and the potential/existing client. Ideally, you should offer your customers the choice of submitting their inquiry by more than one method, e.g. by online form, comments section and email message. As you deepen the relationship with your audience via online newsletters, raffles and other marketing campaigns, you’ll develop a precise flow or direction for your web sites main purpose.

Utilizing a web designer or performing the layout yourself does not need to take months and thousands of dollars. Typically, a good business plan for your website should list and adhere to your company’s main objective and follow through on that throughout the web. Some businesses only want to build an email list for their newsletter and other promotional advertisements. Others want to create an atmosphere similar to a show room. They want you to feel like they’re right there with you every step of the way. Just decide on your hierarchy of priorities. Branding yourself and your business online can be an extremely lucrative endeavor when practiced responsibly.