The Endurance of a Business Owner

 

There are multiple reasons, beliefs and personal convictions that act as anchors during the entrepreneurs’ hardest challenges and decisions in their professional career. Imagine the gift of being free and liberated to do as you wish in your own cleaning business. That same business that enriches your life personally and financially, allows you to offer great service to your customers and solid employment and growth to your staff. That same freedom-giving train can potentially fall off its tracks if it’s not properly cared and maintained for. The possibility of everything crashing all around is the silent dirty little secret that a lot of business owners fear.

 

Here are several practical guide-posts that have been useful for many successful entrepreneurs. Business owners that strived to live out their dreams and create their own destiny and ultimately defy the odds of many to live the life of a few.

 

Encouragement:

Possessing a deep knowledge of self awareness, confidence and self-esteem allows one the ability to salve their own wounds and push on when things seem unclear or negative.

 

 

Focus:

To behold great passion is the torch of all creative souls. Having clarity throughout ones life, especially in business is magical. Using that drive and ambition is an electrifying force that acts as their true north.

 

 

Strategy:

This should be referred to as your business’ vehicle. The catapult is what will bring your goals into better viewing and eventually materialize. Choose the medium that best suits your business, organization and team.

 

 

Planning:

I love the mantra or the slogan; be, do and act. That’s the epitome of a plan, it’s quintessential. From being, one can create the dream or desired outcome. From the doing, one learns different measures of success and builds on the experience. And finally, from acting, success shines through more and more and cause and effect is in full force. The degree of congruency is refined and sharpened for accuracy, repetition and feedback.

 

 

Gratitude:

The most generous response to give someone is to say mahalo, thank you. Embodying gratitude is an appraisal of yourself being exactly where you need to be at the right time, at the right place and with the right people. Being grateful with what you have in your life is like a stepping stone to feeling happy, open-mined, non-judgmental and easy going. That is when the best business opportunities seem to manifest which naturally perpetuates more feelings of gratitude. Thus, another angle to the law of attraction.

 

Detachment:

Peace of mind and clarity are the main benefits of living with detachment. To let go does not mean to be irresponsible, but only to let go of the controlling mindset of the ego. To assume and superimpose that there can only be one acceptable effect or outcome, completely cuts off any of the other infinite possibilities that one cannot begin to imagine. There are so many nuances that one must keep the ego out of the equation at this juncture.

 

Through all these different layers, or guide posts, developing and building on ones confidence is key. Doing so will enable our natural abilities to expand as we are faced with challenges and simultaneously, also raise our standards and re-group for yet another cycle. So, with all due respect, mahalo a nui loa to everyone and a me ke aloha pau ole!


Creating Online Synergy with Your Cleaning Business

The Web provides a means for you to deliver valuable services to your customers that enriches your customers’ lives and saves them time. In doing so, you will increase customer loyalty. The Internet is primarily a social medium. The most effective and profitable web sites are those that foster community among their visitors.

It is crucial to understand that on the Internet, the user is in complete control. Hard selling will not work, and will probably antagonize your prospects. Profitable web sites are information rich, resourceful and intelligently maintained. They post articles, answer questions and control the display of their website that is relevant to their target market. Web sites that are organized with plenty of internal links make their important pages only a click or two away. Effective sites write content in a clean and modern style that can be quickly scanned by the eye.

You can reduce the cost of repetitive questions and requests from your target audience by allowing them to access information about your business from your web site. In doing so, you can be assured that your target audience is receiving information about all the services that your business offers, such as incorporating a FAQ (frequently asked questions) page to your site. Your site should also enable communication between yourself and the potential/existing client. Ideally, you should offer your customers the choice of submitting their inquiry by more than one method, e.g. by online form, comments section and email message. As you deepen the relationship with your audience via online newsletters, raffles and other marketing campaigns, you’ll develop a precise flow or direction for your web sites main purpose.

Utilizing a web designer or performing the layout yourself does not need to take months and thousands of dollars. Typically, a good business plan for your website should list and adhere to your company’s main objective and follow through on that throughout the web. Some businesses only want to build an email list for their newsletter and other promotional advertisements. Others want to create an atmosphere similar to a show room. They want you to feel like they’re right there with you every step of the way. Just decide on your hierarchy of priorities. Branding yourself and your business online can be an extremely lucrative endeavor when practiced responsibly.

Every Smart Business Has an Exit Plan

One of the reasons so many businesses fail is the lack of focus. Even if you begin your cleaning service business with a solid plan and follow it with all the gung-ho you can muster, one can still lose focus. You almost need a plan for your plan; micro-managing if you will. You can mange and revise your business plan quarterly, bi-annually or just yearly, depending on your companys’ priorities. For instance, implementing your marketing plan effectively might require that you consider a weekly or monthly meeting with your sales staff or just your accountant and advertising representative. Where as, your financial plan that includes any business loans or employment benefits, etc. might only need your attention bi-annually. 

Another point to consider is your over-all future plans for your business. Where do you want it to go? Should you expand your services and/or employees and also your administrative duties, or do you want it to remain small and manageable? There are pros and cons for both, just decide what best suits your goals and needs.

Those questions are just as important as your start up business plan. You need to know where your’e going, besides where your’e at, to fully realize your professional and financial potential as a business owner. An exit plan doesn’t just have to be about walking away from a failed business, it might include semi-retirement objectives, such as, weaning yourself out to a minimum of only 10 hours a week, or just keeping in touch with the office no matter where you may be. Take yourself and your cleaning business seriously and evaluate your goals and objectives and formulate an exit plan for the future.