Living on Purpose is a Choice

one puka

Do you remember the first time you ever felt powerful and invincible? I do. And every time since then has only expounded and amplified on that state of mind and contentment. It’s a surreal belief of confidence and certainty. For me the only comparison I guess would be falling in love. There’s this aura of perfection and love that surrounds the other person while simultaneously sending waves of absolute wonderment and passion to the outside world as well. Every moment is unlimited potential, because you’re amazed that the next minute and the next hour and the next day, could be any more perfect and crystalline.

Each one of us has the same ability to connect to that state of mind of absolute certainty and attain our dreams. Because you know that you know what you know and that’s all that matters. That belief creates opportunities that arise for you to act on which then produces positive effects which justify your original belief that you can attain what it is that you want. As the cycle continues it naturally creates momentum and the journey strengthens. It’s your beliefs that lead you to do what you did the day before that ultimately leads you to a happier today and successful tomorrows.

I began pondering about this today and it just seems so simple. For me, when I got started, I just knew it was going to work, because it ‘had to’. No doubt about it. When I began my cleaning business, I was a single parent of two boys. I had zero. Nothing. No savings and no credit cards and no loans to fall back on. I also didn’t have any time to waste. What I did have were the cutest little boys that I loved more than anything. I made it happen because of the beliefs that worked for me and I didn’t stop at no and I didn’t take anything personal either. So, like this picture above, looking inside the tube, you gotta stay focused because, really, it’s a given. It’s a must. It’s an absolute certainty that you’ll end up on the other side looking back and know that you killed it and had a blast doing it too.

Everyone has their own reasons, their own dreams and their own path. The real ticket is to remember how powerful our beliefs are and to believe in your dreams with absolute clarity and conviction. The rest will all fall into place.

Mahalo a nui loa and e malama pono.

❤ TGIF & Flower Lei Day

My general principle has always been more or less, this…is what worked for me, if you want to achieve this…then you can also do what I did…etc. But, instead of taking it personally from my boys that most people don’t want to clean and do that for a living (which completely simplifies and minimizes the whole business) but more like “Mom, you’re doing so great in business, just think about those things and try to help people start whatever business that they want, but help them along in the same way”. Ok, so after talking to my kids, who are so sweet, eloquent and brutally honest; mentioned that maybe I should write another book for starting your own business. Obviously, the idea has passed my thoughts a zillion times, but hearing it from my boys was like a wake up call. Kind of similar to the iPhones new app for an alarm if your alarm doesn’t go off 🙂 

So, looking at my brown and blue eyed angels, how could I not be inspired and grateful for being their mom and having such kind words of wisdom come my way?

I heard a tweet earlier today from @aplusk, which was actually a quote from Eleanor Roosevelt, “Small minds discuss people. Average minds discuss events. Great minds discuss ideas.”  Thanks to the power of the flower, (Happy Lei Day, one more time May 1st) I am officially embarking on finishing that book I started for anyone interested in being an entrepreneur and will dedicate it to the brown and blue eyes that I adore.

I believe that most successful businesses understand the message that Eleanor was stating and embraced all it’s facets. Don’t be so grandiose and removed that you can’t relate with the finer details in life, such as the needs of the people that you serve. Also, be an active participant in society and stay afloat with current events and upcoming festivities for the masses at large and present your business accordingly. And finally, stretch your personal and professional goals and create landmarks that encourage creativity and crushes conformity. Liberating ourselves from our selves, is the biggest and yet most rewarding challenge that we can face. Such a great idea could only have come from Mrs. R.

Mahalo a nui loa and me ke aloha pau ole ❤

Starting Smart in Business

 

Start Right Start Smart

Start Right Start Smart

 

Creating an Inspiring & Supportive Team Starts with a Mentor!

These success stories went beyond these folks and their dreams. They didn’t start in the cleaning service business like I did, but they definitely showed their strength and tenacity for their own passions and pursued their entrepreneurial spirit!

 

 Maui’s Small Business Awards

The Maui Chamber of Commerce hosted the 2009 American Savings Bank Economic Update and U.S. Small Business Administration’s (SBA) Awards Luncheon at the Maui Beach Hotel on Friday, April 17, to pay tribute to business leaders who have made vital contributions to the community. 
 

 

Moms Making Money

SCORE Advice Helps Moms Start and Grow Their Home-Based Businesses
When Vivian Frankel was organizing a conference to help other stay-at-home mothers establish and grow their own home-based businesses in 2004, she made sure that counselor Jerry Earle of Los Angeles SCORE was on the agenda.

 

In 60 Seconds…
Whether they’re on the medal stand at the Olympics or standing in line for a hotdog at the recreation league cookout, great athletes always credit their coaches for instilling the discipline necessary to achieve a goal, offering helpful tips to sharpen their skills or providing encouragement during difficult times. Likewise, an entrepreneur can benefit from the wisdom and insights of an experienced business coach. Finding this unique individual is easier than you may think. 

0:60     Define What Do You Need Help With
A business coach can assist with things as specific as making sales presentations or as broad as developing a long-term growth plan for your business. Determine those areas in which you need the most help, and make a commitment to finding a qualified expert.

0:46     Consider Crossover Expertise
The ideal scenario is to have a coach with experience in your particular trade or industry. That may not be possible for some specialized businesses, or in certain geographic locations. Don’t worry; the basic tools and strategies for success transcend all types of businesses. If you want to add franchises to your carpet cleaning business, for example, a coach with a background in the restaurant industry can guide you through the process of evaluating potential markets and structuring contracts. 

0:34     Get an Objective Perspective 
Entrepreneurs count on friends and family members for many things, but don’t expect honest criticism to be among them. Your business coach should be someone who is fair, reasonable and interested in your success, but also willing to tell the truth, even if it’s not what you want to hear.

0:28     Find a Compatible Comfort Factor
Personalities don’t always click. You may discover that an otherwise perfect business coach is difficult to work with, or doesn’t fully understand your perspective. (For example, many female entrepreneurs prefer working a coach who is also a woman.) Your coach should be someone who earns your trust and confidence, not intimidates you into following his or her advice.

0:17     Where to Find It
If you have visited www.score.org, you’re already well on the way to finding the perfect business coach for your needs. SCORE has 389 chapter offices across the country where you can receive free, one-on-one counseling from experts who have done it all.

0:03     Take Advantage of Technology
You don’t even need to leave your home or office to work with a SCORE business coach. Just go to SCORE’s Web site, select “Ask SCORE” and identify the area(s) in which you would like some coaching. By browsing through the resumes of potential coaches, you’re sure to find one with the expertise and skills you’re looking for. An email to that coach is all it takes to launch a rewarding relationship that will benefit your small business.


Brought to you by SCORE “Counselors to America‘s Small Business.” Ask SCORE.

~Me ke aloha pau ole

 

Creating Online Synergy with Your Cleaning Business

The Web provides a means for you to deliver valuable services to your customers that enriches your customers’ lives and saves them time. In doing so, you will increase customer loyalty. The Internet is primarily a social medium. The most effective and profitable web sites are those that foster community among their visitors.

It is crucial to understand that on the Internet, the user is in complete control. Hard selling will not work, and will probably antagonize your prospects. Profitable web sites are information rich, resourceful and intelligently maintained. They post articles, answer questions and control the display of their website that is relevant to their target market. Web sites that are organized with plenty of internal links make their important pages only a click or two away. Effective sites write content in a clean and modern style that can be quickly scanned by the eye.

You can reduce the cost of repetitive questions and requests from your target audience by allowing them to access information about your business from your web site. In doing so, you can be assured that your target audience is receiving information about all the services that your business offers, such as incorporating a FAQ (frequently asked questions) page to your site. Your site should also enable communication between yourself and the potential/existing client. Ideally, you should offer your customers the choice of submitting their inquiry by more than one method, e.g. by online form, comments section and email message. As you deepen the relationship with your audience via online newsletters, raffles and other marketing campaigns, you’ll develop a precise flow or direction for your web sites main purpose.

Utilizing a web designer or performing the layout yourself does not need to take months and thousands of dollars. Typically, a good business plan for your website should list and adhere to your company’s main objective and follow through on that throughout the web. Some businesses only want to build an email list for their newsletter and other promotional advertisements. Others want to create an atmosphere similar to a show room. They want you to feel like they’re right there with you every step of the way. Just decide on your hierarchy of priorities. Branding yourself and your business online can be an extremely lucrative endeavor when practiced responsibly.

Every Smart Business Has an Exit Plan

One of the reasons so many businesses fail is the lack of focus. Even if you begin your cleaning service business with a solid plan and follow it with all the gung-ho you can muster, one can still lose focus. You almost need a plan for your plan; micro-managing if you will. You can mange and revise your business plan quarterly, bi-annually or just yearly, depending on your companys’ priorities. For instance, implementing your marketing plan effectively might require that you consider a weekly or monthly meeting with your sales staff or just your accountant and advertising representative. Where as, your financial plan that includes any business loans or employment benefits, etc. might only need your attention bi-annually. 

Another point to consider is your over-all future plans for your business. Where do you want it to go? Should you expand your services and/or employees and also your administrative duties, or do you want it to remain small and manageable? There are pros and cons for both, just decide what best suits your goals and needs.

Those questions are just as important as your start up business plan. You need to know where your’e going, besides where your’e at, to fully realize your professional and financial potential as a business owner. An exit plan doesn’t just have to be about walking away from a failed business, it might include semi-retirement objectives, such as, weaning yourself out to a minimum of only 10 hours a week, or just keeping in touch with the office no matter where you may be. Take yourself and your cleaning business seriously and evaluate your goals and objectives and formulate an exit plan for the future.

Exceeding the Business Model

People are cool and unique creatures. What works perfect for you, may not work exactly the same way for me when human factors come into play. Generally, anyone can duplicate someone’s business model and accomplish similar plateaus. The greatest challenge is to utilize your own special skills and talents to optimize the system or model and exceed the current results.

I’ve seen this happen over and over again with my own business and with my cleaning guide that I wrote. As for my own business, some of my employees have gone on to start their own businesses and used some of the principles that I valued and instilled within our cleaning service as a foundation for theirs. I couldn’t be happier for them. Two of the girls created a partnership and started a modern way of doing business. They started a day care center annex to their cleaning business as an added benefit and convenience for their employees. She took a look around at some of the reasons why some employees couldn’t work or was late due to not having safe and reliable day care for their children. They analyzed an age old problem and took the resolve to manage it so effectively that they’re well known as a great company to work for. They even have a 6-month waiting list for new hires! They have solid employees that are actually happy to go to work and all they have to do is promote the company’s services and grow; the sky’s the limit!

As for people utilizing my book, “The Maui Guide to a Successful Cleaning Business”, I’ve received a lot of touching and amazing letters and emails from some very happy and successful business owners. From married couples getting out of the rat race and spending all their time together growing their business and planning their future to retire young; to others that are single parents like me and have surpassed my own monthly income! Some have learned how to manage the business so efficiently right from the beginning that they never had to start out cleaning themselves. They acquired enough clients to warrant hiring someone right away, which gave her the time to promote and grow the business with her children at her side.

Being from Maui and loving the culture and the people, I’ve absorbed what the meaning of the aloha spirit really means. You give more than you take, and you treat everyone like family. We’re all connected and responsible for each other. It’s a loving way to live your life. That’s how I tried to treat my business; all my clients and employees were family. So, in regards to the earlier statement about the innate challenge to exceed a business model and take it to a new height, it’s also like watching your children grow up to create their own rich lives that far exceeds your own dreams for them. So, as a mother, a business owner or writer, I really want the best for everybody. I made my own way in life the best I knew at the time. Looking back I should ‘a, could ‘a, would ‘a, doesn’t matter. I’m a work in progress. But, if I can show other people a path to accomplish their dreams, and they can do it faster, better and more intelligently than I did, then right on!

Aloooooohaaaa!