❤ TGIF & Flower Lei Day

My general principle has always been more or less, this…is what worked for me, if you want to achieve this…then you can also do what I did…etc. But, instead of taking it personally from my boys that most people don’t want to clean and do that for a living (which completely simplifies and minimizes the whole business) but more like “Mom, you’re doing so great in business, just think about those things and try to help people start whatever business that they want, but help them along in the same way”. Ok, so after talking to my kids, who are so sweet, eloquent and brutally honest; mentioned that maybe I should write another book for starting your own business. Obviously, the idea has passed my thoughts a zillion times, but hearing it from my boys was like a wake up call. Kind of similar to the iPhones new app for an alarm if your alarm doesn’t go off 🙂 

So, looking at my brown and blue eyed angels, how could I not be inspired and grateful for being their mom and having such kind words of wisdom come my way?

I heard a tweet earlier today from @aplusk, which was actually a quote from Eleanor Roosevelt, “Small minds discuss people. Average minds discuss events. Great minds discuss ideas.”  Thanks to the power of the flower, (Happy Lei Day, one more time May 1st) I am officially embarking on finishing that book I started for anyone interested in being an entrepreneur and will dedicate it to the brown and blue eyes that I adore.

I believe that most successful businesses understand the message that Eleanor was stating and embraced all it’s facets. Don’t be so grandiose and removed that you can’t relate with the finer details in life, such as the needs of the people that you serve. Also, be an active participant in society and stay afloat with current events and upcoming festivities for the masses at large and present your business accordingly. And finally, stretch your personal and professional goals and create landmarks that encourage creativity and crushes conformity. Liberating ourselves from our selves, is the biggest and yet most rewarding challenge that we can face. Such a great idea could only have come from Mrs. R.

Mahalo a nui loa and me ke aloha pau ole ❤

Creating Online Synergy with Your Cleaning Business

The Web provides a means for you to deliver valuable services to your customers that enriches your customers’ lives and saves them time. In doing so, you will increase customer loyalty. The Internet is primarily a social medium. The most effective and profitable web sites are those that foster community among their visitors.

It is crucial to understand that on the Internet, the user is in complete control. Hard selling will not work, and will probably antagonize your prospects. Profitable web sites are information rich, resourceful and intelligently maintained. They post articles, answer questions and control the display of their website that is relevant to their target market. Web sites that are organized with plenty of internal links make their important pages only a click or two away. Effective sites write content in a clean and modern style that can be quickly scanned by the eye.

You can reduce the cost of repetitive questions and requests from your target audience by allowing them to access information about your business from your web site. In doing so, you can be assured that your target audience is receiving information about all the services that your business offers, such as incorporating a FAQ (frequently asked questions) page to your site. Your site should also enable communication between yourself and the potential/existing client. Ideally, you should offer your customers the choice of submitting their inquiry by more than one method, e.g. by online form, comments section and email message. As you deepen the relationship with your audience via online newsletters, raffles and other marketing campaigns, you’ll develop a precise flow or direction for your web sites main purpose.

Utilizing a web designer or performing the layout yourself does not need to take months and thousands of dollars. Typically, a good business plan for your website should list and adhere to your company’s main objective and follow through on that throughout the web. Some businesses only want to build an email list for their newsletter and other promotional advertisements. Others want to create an atmosphere similar to a show room. They want you to feel like they’re right there with you every step of the way. Just decide on your hierarchy of priorities. Branding yourself and your business online can be an extremely lucrative endeavor when practiced responsibly.

Possible Side Effects of Becoming an Entrepreneur

 

  1. Dramatic increase in income.
  2. More time with your friends/family
  3. Putting business on auto-pilot
  4. Increased desire to travel and sleep in late
  5. Continued excitement upon waking in the morning
  6. Due to the overwhelming rate of decreasing your stress level, you create multiple sources of income
  7. Peace of mind that all is well in life

Caveat Emptor…It’s highly contagious!

Need a muse? Come on over to The Soule House; the door is always open!

 

Every Smart Business Has an Exit Plan

One of the reasons so many businesses fail is the lack of focus. Even if you begin your cleaning service business with a solid plan and follow it with all the gung-ho you can muster, one can still lose focus. You almost need a plan for your plan; micro-managing if you will. You can mange and revise your business plan quarterly, bi-annually or just yearly, depending on your companys’ priorities. For instance, implementing your marketing plan effectively might require that you consider a weekly or monthly meeting with your sales staff or just your accountant and advertising representative. Where as, your financial plan that includes any business loans or employment benefits, etc. might only need your attention bi-annually. 

Another point to consider is your over-all future plans for your business. Where do you want it to go? Should you expand your services and/or employees and also your administrative duties, or do you want it to remain small and manageable? There are pros and cons for both, just decide what best suits your goals and needs.

Those questions are just as important as your start up business plan. You need to know where your’e going, besides where your’e at, to fully realize your professional and financial potential as a business owner. An exit plan doesn’t just have to be about walking away from a failed business, it might include semi-retirement objectives, such as, weaning yourself out to a minimum of only 10 hours a week, or just keeping in touch with the office no matter where you may be. Take yourself and your cleaning business seriously and evaluate your goals and objectives and formulate an exit plan for the future.

Exceeding the Business Model

People are cool and unique creatures. What works perfect for you, may not work exactly the same way for me when human factors come into play. Generally, anyone can duplicate someone’s business model and accomplish similar plateaus. The greatest challenge is to utilize your own special skills and talents to optimize the system or model and exceed the current results.

I’ve seen this happen over and over again with my own business and with my cleaning guide that I wrote. As for my own business, some of my employees have gone on to start their own businesses and used some of the principles that I valued and instilled within our cleaning service as a foundation for theirs. I couldn’t be happier for them. Two of the girls created a partnership and started a modern way of doing business. They started a day care center annex to their cleaning business as an added benefit and convenience for their employees. She took a look around at some of the reasons why some employees couldn’t work or was late due to not having safe and reliable day care for their children. They analyzed an age old problem and took the resolve to manage it so effectively that they’re well known as a great company to work for. They even have a 6-month waiting list for new hires! They have solid employees that are actually happy to go to work and all they have to do is promote the company’s services and grow; the sky’s the limit!

As for people utilizing my book, “The Maui Guide to a Successful Cleaning Business”, I’ve received a lot of touching and amazing letters and emails from some very happy and successful business owners. From married couples getting out of the rat race and spending all their time together growing their business and planning their future to retire young; to others that are single parents like me and have surpassed my own monthly income! Some have learned how to manage the business so efficiently right from the beginning that they never had to start out cleaning themselves. They acquired enough clients to warrant hiring someone right away, which gave her the time to promote and grow the business with her children at her side.

Being from Maui and loving the culture and the people, I’ve absorbed what the meaning of the aloha spirit really means. You give more than you take, and you treat everyone like family. We’re all connected and responsible for each other. It’s a loving way to live your life. That’s how I tried to treat my business; all my clients and employees were family. So, in regards to the earlier statement about the innate challenge to exceed a business model and take it to a new height, it’s also like watching your children grow up to create their own rich lives that far exceeds your own dreams for them. So, as a mother, a business owner or writer, I really want the best for everybody. I made my own way in life the best I knew at the time. Looking back I should ‘a, could ‘a, would ‘a, doesn’t matter. I’m a work in progress. But, if I can show other people a path to accomplish their dreams, and they can do it faster, better and more intelligently than I did, then right on!

Aloooooohaaaa!

Optimize Your Marketing 1 hr. a Week!

Leave extra business cards with all your clients; tell them they’ll get 20% off for their referrals.

Make homemade soap or candles to give to all your new clients on their 1st cleaning. Don’t forget about Christmas, too!

Offer specialized services that coincide with the seasons; windows/carpet, spring cleaning, holidays and New Years.

Create gift certificates that your clients can purchase for gifts; remind them about the 20% off if they become regular clients!

Marketing doesn’t have to be a huge expense, just be creative and consistent!

The Journey of Creating Abundance

I believe every woman knows what success and freedom means to them. It could be overseeing your business and ensuring it runs automatically whether you’re there or not; and having quality time with your family and friends. It could be taking vacations and buying a big house or having a great relationship with your spouse or partner.

My ultimate goal was financial security and having the luxury of being around for my boy’s fulltime. As a single parent, I felt a ton of pressure to “get it right”; like the perfect house, new clothes, cool school supplies, fun birthday parties and interesting weekend activities and having a decent car. That doesn’t even include all the necessary things like healthcare and paying for dental visits!

It was really hard financially before I started my own cleaning business. I remember taking the bus to the grocery store and carpooling to work. I missed them all day while they were at daycare with people that didn’t love them and play with them the way I did. It was hard not to see them all day, just so I could make rent and buy food.

That’s when I began to map out how I wanted things to be different. I knew I wanted to have my own cleaning company, I did it before, and I’ve known a lot of people that became quite wealthy. So, I quit my job as soon as I landed my first client from an ad I had put out. A friend at work literally gave me his old wagon when he bought an old Cadillac. I was really determined to do things my way and provide a better life for my children. Within a few weeks, my days were full, from 9 am to 2:30pm. I was happy and on my way to creating financial independence.

So, how does anyone create abundance? For me, it was when I took 100% responsibility for everything in my life, good or bad. I was in control of my thoughts and actions. I desired so much more in life for us, I knew I had to do it alone. I used my current situation as leverage and did everything different from then on. I took small steps and before long, I was a successful business owner with self-confidence and time to be with my children. Sometimes you have to be fierce and push through your fears and obstacles that come your way. Once I took action toward my dreams, opportunities just popped out of the woodwork, that’s when I knew I was on track. Take notice when you experience coincidences at every turn; that’s when you know that you’re doing the right thing.