Starting Smart in Business

 

Start Right Start Smart

Start Right Start Smart

 

Creating an Inspiring & Supportive Team Starts with a Mentor!

These success stories went beyond these folks and their dreams. They didn’t start in the cleaning service business like I did, but they definitely showed their strength and tenacity for their own passions and pursued their entrepreneurial spirit!

 

 Maui’s Small Business Awards

The Maui Chamber of Commerce hosted the 2009 American Savings Bank Economic Update and U.S. Small Business Administration’s (SBA) Awards Luncheon at the Maui Beach Hotel on Friday, April 17, to pay tribute to business leaders who have made vital contributions to the community. 
 

 

Moms Making Money

SCORE Advice Helps Moms Start and Grow Their Home-Based Businesses
When Vivian Frankel was organizing a conference to help other stay-at-home mothers establish and grow their own home-based businesses in 2004, she made sure that counselor Jerry Earle of Los Angeles SCORE was on the agenda.

 

In 60 Seconds…
Whether they’re on the medal stand at the Olympics or standing in line for a hotdog at the recreation league cookout, great athletes always credit their coaches for instilling the discipline necessary to achieve a goal, offering helpful tips to sharpen their skills or providing encouragement during difficult times. Likewise, an entrepreneur can benefit from the wisdom and insights of an experienced business coach. Finding this unique individual is easier than you may think. 

0:60     Define What Do You Need Help With
A business coach can assist with things as specific as making sales presentations or as broad as developing a long-term growth plan for your business. Determine those areas in which you need the most help, and make a commitment to finding a qualified expert.

0:46     Consider Crossover Expertise
The ideal scenario is to have a coach with experience in your particular trade or industry. That may not be possible for some specialized businesses, or in certain geographic locations. Don’t worry; the basic tools and strategies for success transcend all types of businesses. If you want to add franchises to your carpet cleaning business, for example, a coach with a background in the restaurant industry can guide you through the process of evaluating potential markets and structuring contracts. 

0:34     Get an Objective Perspective 
Entrepreneurs count on friends and family members for many things, but don’t expect honest criticism to be among them. Your business coach should be someone who is fair, reasonable and interested in your success, but also willing to tell the truth, even if it’s not what you want to hear.

0:28     Find a Compatible Comfort Factor
Personalities don’t always click. You may discover that an otherwise perfect business coach is difficult to work with, or doesn’t fully understand your perspective. (For example, many female entrepreneurs prefer working a coach who is also a woman.) Your coach should be someone who earns your trust and confidence, not intimidates you into following his or her advice.

0:17     Where to Find It
If you have visited www.score.org, you’re already well on the way to finding the perfect business coach for your needs. SCORE has 389 chapter offices across the country where you can receive free, one-on-one counseling from experts who have done it all.

0:03     Take Advantage of Technology
You don’t even need to leave your home or office to work with a SCORE business coach. Just go to SCORE’s Web site, select “Ask SCORE” and identify the area(s) in which you would like some coaching. By browsing through the resumes of potential coaches, you’re sure to find one with the expertise and skills you’re looking for. An email to that coach is all it takes to launch a rewarding relationship that will benefit your small business.


Brought to you by SCORE “Counselors to America‘s Small Business.” Ask SCORE.

~Me ke aloha pau ole

 

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Creating Online Synergy with Your Cleaning Business

The Web provides a means for you to deliver valuable services to your customers that enriches your customers’ lives and saves them time. In doing so, you will increase customer loyalty. The Internet is primarily a social medium. The most effective and profitable web sites are those that foster community among their visitors.

It is crucial to understand that on the Internet, the user is in complete control. Hard selling will not work, and will probably antagonize your prospects. Profitable web sites are information rich, resourceful and intelligently maintained. They post articles, answer questions and control the display of their website that is relevant to their target market. Web sites that are organized with plenty of internal links make their important pages only a click or two away. Effective sites write content in a clean and modern style that can be quickly scanned by the eye.

You can reduce the cost of repetitive questions and requests from your target audience by allowing them to access information about your business from your web site. In doing so, you can be assured that your target audience is receiving information about all the services that your business offers, such as incorporating a FAQ (frequently asked questions) page to your site. Your site should also enable communication between yourself and the potential/existing client. Ideally, you should offer your customers the choice of submitting their inquiry by more than one method, e.g. by online form, comments section and email message. As you deepen the relationship with your audience via online newsletters, raffles and other marketing campaigns, you’ll develop a precise flow or direction for your web sites main purpose.

Utilizing a web designer or performing the layout yourself does not need to take months and thousands of dollars. Typically, a good business plan for your website should list and adhere to your company’s main objective and follow through on that throughout the web. Some businesses only want to build an email list for their newsletter and other promotional advertisements. Others want to create an atmosphere similar to a show room. They want you to feel like they’re right there with you every step of the way. Just decide on your hierarchy of priorities. Branding yourself and your business online can be an extremely lucrative endeavor when practiced responsibly.

Optimize Your Marketing 1 hr. a Week!

Leave extra business cards with all your clients; tell them they’ll get 20% off for their referrals.

Make homemade soap or candles to give to all your new clients on their 1st cleaning. Don’t forget about Christmas, too!

Offer specialized services that coincide with the seasons; windows/carpet, spring cleaning, holidays and New Years.

Create gift certificates that your clients can purchase for gifts; remind them about the 20% off if they become regular clients!

Marketing doesn’t have to be a huge expense, just be creative and consistent!