Co-Branding Your Business

Is Your Business in the Loop?
By now every business both large and small has a web site. If you’ve spent anytime online however, you’ll quickly find that all web sites are not created equal–particularly when it comes to sites designed and developed by business owners themselves.

2009 Fusion Marketing

Those that are likely collaborators or fusion marketing alliances are power partners. A “power partner” is a business that has a similar target market as yours but doesn’t really compete with you. Examples of this are an estate planning attorney and a life insurance salesperson; a graphic designer and a printer; a real estate professional and a mortgage broker; a wedding photographer and a caterer or disc jockey. I think when you look at these examples you start to get the idea. The number of power partners or fusion marketing partners is only limited by your imagination.

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